The County Town
is the County town of Wiltshire. Quite why this is so, I'm not sure. It's only a few miles inside the border with Somerset - a long way from being central to the county it serves. The official explanation is that Trowbridge had good railway connections with Swindon, Devizes and Salisbury, and was therefore regarded as the natural site. I have my doubts; I think the other towns simply took pity on Trowbridge.
This is not a jewel of a town.
Surrounded as it is by paragons of West Country picturesqueness like Melksham and Bradford-on-Avon (only about five miles away), Trowbridge has little to recommend the sentimental tourist. There are some substantial, well-appointed mansions on the Hilperton Road (on the way into town from Devizes), but the town centre (if you can find it) has none of the charm of other towns. You do get a tasty whiff of improving hops from the Usher's brewery, but the product would probably be best sampled in some quaint inn in the neighbouring countryside.
Sadly, Ushers has been bought out by a larger brewing concern (April 2000), and brewing in Trowbridge is likely to cease.
Even the day-to-day shopping streets seem abandoned and decaying, as the Trowbridge shopping experience has withdrawn indoors. In the Shires Shopping Centre and Castle Place, you could just as easily be in Peterborough or Kettering, with the same old stores appearing in their same old livery.
Castle Place does have a Market Hall, in which the traditional knick-knacks and bits and bobs of an open market can be bought - but it's not the same.
To be fair, the Shires does contain Trowbridge Museum - a nice little local establishment, with plenty of good, visual representations of the woollen trade.
But, thanks to its role as a bastion of local democracy, it has a wide range of municipal offices - mostly grouped in an untidy clump on the South side of town.
This concentration of administrative industry (not just the County Council, but West Wiltshire District Council, the town council and several other authorities as well) owes nothing to any long history of civic management; Trowbridge didn't have any kind of local government until 1799. It didn't have parliamentary representation until the nineteenth century (even the Great Reform Act of 1832 didn't grant it an MP).
The oldest part of the County Hall complex was completed in 1940 (and spent most of World War II camouflaged under green netting).
Andy Milroy leaps to defend Trowbridge. He points to a Wiltshire Times page, which finds more to admire about the town. Also, there's the Heart of Wessex railway page, which has more to say.
My impressions aren't the final word on the subject.